Left to chance

Americans Don’t Want Targeted Ads

itwbennett writes “A survey by the Berkeley Center for Law and Technology at the University of California Berkeley School of Law and the Annenberg School for Communication at the University of Pennsylvania finds that U.S. residents do not want to receive Web advertising tailored to their interests. 66% of those surveyed said they don’t want tailored, or targeted, online ads and when asked if online ad vendors should deliver targeted ads by tracking customers’ behavior across multiple Web sites, 86% of the 1,000 respondents said no. 35% percent of respondents said executives of companies that use personal information illegally should face jail time, and 18% said those companies should be put out of business. ‘While privacy advocates have lambasted behavioral targeting for tracking and labeling people in ways they do not know or understand, marketers have defended the practice by insisting it gives Americans what they want: advertisements and other forms of content that are as relevant to their lives as possible,’ the study said. ‘In high percentages, [US residents] stand on the side of privacy advocates.’”

Read more of this story at Slashdot.